Horário de Verão "Summer time"

In Brazil, between October and February, we have the "summer time" or "daylight saving time", as some people say. During this time we have beautiful and long sunny days, with barbecue, pool party, and all the pretty things you can do on summer. To celebrate this season, Itaipava Beer created a promotional campaign to give discount on beer packs, on supermarkets every thursday. In the films, people stop everything they are doing to buy Itaipava Beer with a great price, when they listen to the scream: "SUMMER TIME!"

Swimming pool





Agency: Young & Rubicam
Copywriter: Lucas Arruda, Tales Torres
Art Director: Marcelo Nava
ACD: Daniel Groove
Sound Studio: LOUD
Production Company: Mixer
Director: Amilcar Armando Oliveira da Silva