Every song has an inspiration: a love story, a tribute or even a beer. What if a Crystal Beer fan on facebook become an inspiration for a new country music success? Songline Crystal turns your Facebook timeline on a country song.
1 - The participant accesses the contest tab on the fanpage of Crystal Beer.
2 - Sign your Facebook as a candidate.
3 - A selected group and some famous composers evaluate all subscribers and decide who are the 10 finalists.
4 - The fans choose the winner by vote.
Agency: Young & Rubicam
Copywriter: Lucas Arruda
Art Director: Marcelo Nava
Creative Director: Marcelo Fedrizzi, Rafael Merel