tnt - Contra maré "AGAINST THE TIDE"
What to do with 3 surfboards spray painted by two great artists such as Lelo and Mack? Give away as a present for the fans of TNT Energy Drink on Facebook, of course. But "give" with that TNT way, right?
HOW IT WORKS
1 - We create a huge virtual sea, and dropped the boards there.
2 - In this sea, some characters was trying to help you in the search, others was trying to throw you to the seabed.
3 - Who was brave enough to find the board, led it home.
Agency: Young & Rubicam
Copywriter: Tales Torres
Art Director: Marcelo Nava
Creative Director: Marcelo Fedrizzi, Rafael Merel, Cristian Santoro
Sound Studio: LOUD
Production Company: Bossa Nova Films
Director: Lívia Gama