tnt - Contra maré  "AGAINST THE TIDE"

What to do with 3 surfboards spray painted by two great artists such as Lelo and Mack? Give away as a present for the fans of TNT Energy Drink on Facebook, of course. But "give" with that TNT way, right?

Campaign video

HOW IT WORKS

1 - We create a huge virtual sea, and dropped the boards there.

2 - In this sea, some characters was trying to help you in the search, others was trying to throw you to the seabed.

3 - Who was brave enough to find the board, led it home.

  Website Home

 

Website Home

Game interactions

Game interactions

Game navigation

Surfboards

Surfboards

Agency: Young & Rubicam
Copywriter: Tales Torres
Art Director: Marcelo Nava
Creative Director: Marcelo Fedrizzi, Rafael Merel, Cristian Santoro
Sound Studio: LOUD
Production Company: Bossa Nova Films
Director: Lívia Gama