CNA - Visual alphabet


CNA is one of the largest and most traditional school of language schools in Brazil, with more than 40 years of teaching in English and Spanish.
Currently, about 500 thousand students are part of the CNA World in 605 schools located throughout the national territory.

Using Instagram as an extension of the classroom, this "Visual Alphabet" was created as a kind of game for followers to guess which food was in the photo.

Photographer: Marcelo Nava
Producer: Fernanda David
Client: CNA
Agency: Talent Marcel
Digital Media Director: Jean Boechat
Social Media: Vitor Ayrosa
Community Manager: Mariana Fioravanti