An app that helps people quit smoking but with a twist: while controlling the number of cigarettes people will not smoke, the app calculates how much they would spend and directs the money to Casa Hope, an institution that looks after kids in need with cancer.
Agency: Young & Rubicam
Copywriter: Tales Torres, Marina Erthal
Art Director: Marcelo Nava, Mariana Guedes
Creative Director: Cristian Santoro
VP: Rui Branquinho